LOGO'S

            A logo is a visual foundation of company or person’s brand. It’s the one thing the makes company’s or a person memorable. Logo is an identity linked to a visual and how consumers will remember and interpret what is being communicated. There are many logo that have strong identity attached to their logo.

Apple has a basic, yet meaningful logo. The apple is not a whole apple, it has one bite taken out of it. Theory is that the bite is taken out of the apple for scale, so it does not get confused with a cherry. The logo is always the title of the company and brand which makes it simple for consumers to relate the logo to its identity.

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Converse all star has a very simple logo, a star. However, the differentiate this star from just a regular star, the brand has a circle around the star. The logo has evolved many different way over the year. The use of white in the logo represents purity, charm, and sophistication. Black stands for excellence and prestige.

Geico using a gecko in their logo was very witty. People tend to remember a brand or company when they use a fictional character, especially one with personality.

Pepsi is one of the worlds most well-known, recognizable corporate trade marks. It is simply a sphere icon, with red, white, and blue filled in the inside. It has been so successful as a logo because it is unique. The symbol ties a brand with an identity because it is different and most people probably don't even know what it is suppose to be.

Grateful Dead logo has represented the band behind a skull with a lightening mark through it's head with the colors of red, white and blue. The lightening bolt stands for dividing the head into two hemispheres, representing transformation and enlightenment because music inspired and transformed people. The band first used the logo to put on the musical equipment so they could identify it. Later, it appeared on their albums. This is a very memorable logo because it puts much curiosity and meaning behind it.