Come as you are

Creating a post card for myself was my favorite project. I enjoyed being able to express myself through creativity. I am actually a very creative person, it just took me a little bit of time to get use to using the software required. I am really beginning to enjoy using Photoshop and understanding which tools does what. Indesign help me be able to put everything together after I decided on graphics and font. I was able to place and move around the graphics until I felt confident in the postcard.

My color scheme was black with a few colors such as yellow in the sunflower and a shade of cyan. I choose black because black is mainly the color I wear or at least always incorporate in my fashion sense. I believe black is a very powerful color. Then I used bright colors to stand out against the black. I have a very big personality. The bright colors stand for happiness and energy. The colors I choose reflect my persona.

I choose an edgy font for the bio and created my own font in Illustrator to make my name in cursive. I went with an edgy impression for my postcard because I have a very edgy style and personality. I am adventurous, eccentric, fearless, and outgoing.  

My main design was the sunflower. Nature is the love of my life. I am very active in outdoor activities and I appreciate and adore flowers, trees, the sky, etc. I believe the sunflower functioned as a symbol of my identity and values in the design. Yet, it is simple. A sunflower conveys warmth and happiness. 

My design combines creativity, proficiency, functionality, usability, and reliability  because the colors and font portray an energy and emotion. The sunflower graphic has meaning and description.

Photoshop was useful to prepare my images. I had to trace them and get rid of the background.

Illustrator I created a cursive font for my name using the blob tool

Indesign is where I pieced the postcard together adding the bio and picking a font for the bio.

LOGO'S

            A logo is a visual foundation of company or person’s brand. It’s the one thing the makes company’s or a person memorable. Logo is an identity linked to a visual and how consumers will remember and interpret what is being communicated. There are many logo that have strong identity attached to their logo.

Apple has a basic, yet meaningful logo. The apple is not a whole apple, it has one bite taken out of it. Theory is that the bite is taken out of the apple for scale, so it does not get confused with a cherry. The logo is always the title of the company and brand which makes it simple for consumers to relate the logo to its identity.

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Converse all star has a very simple logo, a star. However, the differentiate this star from just a regular star, the brand has a circle around the star. The logo has evolved many different way over the year. The use of white in the logo represents purity, charm, and sophistication. Black stands for excellence and prestige.

Geico using a gecko in their logo was very witty. People tend to remember a brand or company when they use a fictional character, especially one with personality.

Pepsi is one of the worlds most well-known, recognizable corporate trade marks. It is simply a sphere icon, with red, white, and blue filled in the inside. It has been so successful as a logo because it is unique. The symbol ties a brand with an identity because it is different and most people probably don't even know what it is suppose to be.

Grateful Dead logo has represented the band behind a skull with a lightening mark through it's head with the colors of red, white and blue. The lightening bolt stands for dividing the head into two hemispheres, representing transformation and enlightenment because music inspired and transformed people. The band first used the logo to put on the musical equipment so they could identify it. Later, it appeared on their albums. This is a very memorable logo because it puts much curiosity and meaning behind it.